Start here
Describe your idea Use your own words. A person, a situation, a workaround — whatever you have. The app will coach you field by field until your Business Model Canvas is defensible, then help you export a Codex-ready build package.
What happens next
From rough idea to launch-ready canvas Your words are kept as-is. Coaching pulls out specifics, builds toward a full Business Model Canvas, then generates a downloadable build package for Codex.
01 Who & when One real person in one real moment — not a demographic label.
02 How they cope today What they actually do, including spreadsheets and workarounds.
03 Industry & market Porter's Five Forces, beachhead size, and why now.
04 Business Model Canvas Nine blocks that show how the business actually works.
05 Build package Gemini assembles PRD, spec, plan, skills, and a Codex handoff — download the zip or continue via MCP (upcoming).
Nothing counts as customer evidence unless you mark it that way yourself.