Business Model Canvas

Self-serve family workspace with a guided first two handoffs; optional 15-minute onboarding call in month one for families with three or more caregivers; light check-in email if no visit logged for 10 days.

Adult children coordinating a parent's care across two or more households — especially siblings who rotate weekly, live in different cities, and first surfaced in caregiver support groups after a handoff scare.

Mobile web with SMS and email visit digests (via a purchased API product); shareable link for relatives who will not install anything; referrals from Area Agencies on Aging support groups and geriatric care manager networks when siblings need a trusted intro.