Unit economics · this venture
Handoff timeline pricing check
Customer value$45/mo
Price$12/mo
Cost to serve$4/mo
Contribution after cost: $8/mo. The family keeps more value than the price in this scenario.
At $12/month, is the customer value real for this family?
Yes — the value is in avoided coordination time and one missed-handoff scare, not feature count.
Contribution is $8 per family per month. The customer keeps $33 of value above price — room exists if habit sticks.
Assumption noted
Families only pay after a scare week (missed med, ER visit, or repeated re-asks). Before that, they treat the sheet as good enough.
What to check next
Interview three families who had a handoff failure in the last 90 days. Ask what they spent in time and money fixing it, and whether $12/month would have felt obvious.