Person & moment

Who has the problem, and when

What you wroteFamilies coordinating elder care lose track of small but important details between visits — medication changes, appointment notes, and who said they would handle what. Last week a sibling out of state missed a cardiologist med change because it only landed in the group chat.

Two adult siblings rotating a parent's in-home care between visits — one lives in another city. The friction spikes after appointments: whoever was in the room knows what changed; everyone else finds out late or not at all. Overwhelmed siblings often surface in Area Agency on Aging caregiver support groups before they adopt any tool.

Next step

Economics look workable at $12/month. Before you treat the canvas as done, name who helps you reach families — trusted referrals and care-manager intros on the next slide. SMS delivery is a product you buy, not a partner.

Ask your customers: Who else must be involved for a family to actually receive the visit handoff?

Good answer looks like: Name who helps families discover and trust the product (referral partners). Separately, name what you buy to run it (e.g. SMS API) — vendor, not partner.

Who helps deliver